ABOUT US

Suttona Capital is One of One – the only female-led and female-focused growth equity investors backing consumer brands.

We invest in high-growth companies with market leadership potential and ESG-friendly business practices. We target consumer-facing companies that we believe will benefit from financial sponsorship by a female-focused fund.

Female founders and executives want more women investors — not just on their cap tables, but as active and engaged strategic partners. Suttona provides growth-stage funding and true partnership to support female leaders.

Suttona was founded in early 2021 by Amy Wildstein and builds upon the investment portfolio of Springboard Growth Capital (“SGC”), which was co-founded by Ms. Wildstein and Kay Koplovitz in 2016.

Our thematic approach creates the opportunity to capitalize on strong macro tailwinds

Online models leverage personal data to create dynamic content and a powerful consumer feedback loop
Consumers will choose, recommend, and pay more for a brand that provides a personalized experience

Representative investments:

PERSONALIZATION

Consumer purchase decisions are increasingly aligned with values and a growing consciousness about sustainability and corporate social responsibility
Environmental impact is lessened by innovative models in the sharing economy, formulations with safer ingredients, and sustainable packaging

Representative investments:

SUSTAINABILITY

Heightened awareness of the importance of health and wellness is driving shifts in consumer choice across all major demographic and age groups
Business models align with changes in consumer lifestyles, offering “better-for-you” options, using healthier ingredients

Representative investments:

HEALTHY LIVING

Digital and physical channels complement each other, offering convenience to the consumer and a diversification of revenue streams
Efficiencies in building brand awareness across multiple channels enable higher differentiation

Representative investments:

OMNICHANNEL

Investment Themes

Team

TEAM AND ADVISORS

Suttona is led by accomplished growth-stage investor Amy Wildstein and a team of Advisors who bring valuable relationships, unique perspectives and extensive industry-specific expertise.

Amy Wildstein

Founder & Managing Partner

Kay Koplovitz

Special Advisor

Karina Flores

Consultant

Mellica Frehner

Chief Financial Officer

Ellie Ballou

Head of Platform

Rouzi Guo

Investor

Karen Moon

Venture Partner

strategy

STRATEGY

We collaborate closely with our management team partners as we seek to build value and generate attractive returns. We focus on the consumer sector, supporting companies that we believe will benefit from financial sponsorship by a female-focused fund. Suttona leverages deep category expertise and a successful investment track-record. Our portfolio companies access our extensive network of female leaders, including to diversify their boards and management teams.

CONSUMEREXPERTISE

We provide capital to support purpose-driven founders who we believe are transforming their categories and building the iconic brands of tomorrow
Suttona invests in digitally-native brands, marketplaces and tech-enabled services
The US consumer market is the world’s largest, and consumer spending represents about two thirds of the US economy
As a female-led and female-focused fund, we benefit from the dominance of the female consumer: women control or influence an estimated 80% of consumer spending in the US

FLEXIBLE
STRUCTURE

Our fundless model creates a specific fund (or special purpose vehicle) for each portfolio company, sized to the distinct needs of each portfolio company, lead or co-lead growth financings of $25M+
The model affords us the flexibility to size our investment according to the needs of the individual portfolio company

ADDING
VALUE

We actively support our companies through the critically important growth stage, with initial investments in Series B to Series E rounds
Post-investment, we offer access to an extensive network of female leaders, supporting portfolio companies in diversifying their boards and management teams